SOCIAL ADS
‘Unexpected visitors’ repair Spec ad
A funny mockup ad for Plimlico Plumbers, based on the idea that when it comes to home repairs and maintenance, homeowners shouldn’t settle for anything less than the best , a premium standard that reflects the company’s positioning.
– Result :Purely speculative
Metro Rod & Plumb AI short
A fully AI generated shorts with no reference photos or camera equipment showing a mock up of the future of the Metro group using a collage style overlapping video.
-Result: Presented to 202+ in an internal franchisee conference
Clearabee Spec
Nobody budgets time for how long a “quick tip run” actually takes, it’s never realistically a one time thing and can take hours.
The pain isn’t the rubbish, it’s the drip feed of hassle nobody accounts for upfront . Selling the relief of time saving .
Drain Doctor spec
Based around the human truth that people knowingly put incorrect things down the drain they shouldn’t do . 76% of brits have admitted to putting things down the drain they aren’t meant to (Home serve). By selling relief to the problem.
So playing on the idea that everyone knows it’s a recurring thing that we all do but with Drain doctor being the resolution.
Drain Doctor spec
People default to the cheapest most available fix even if it’s failed them on multiple occasions , while paying a premium feels like admitting defeat and spending real money. Emphasising the importance of the plumbing repair .
The ad exploits that gap.
Prevention is better than cure.