COMMERCIALS
SuperChips repair Ad
A scratch on your car can feel like a disaster. So we treated the person arriving to fix it like a superhero dropping in, repairing the damage and disappearing before the owner has quite processed what happened. The exaggeration turns ChipsAway’s speed and convenience into the joke rather than simply stating it.
Real campaign : YouTube and Meta, 86% hook rate · 26 sec average watch time on a 45 sec film · 21.94% hold rate.
Campaign performance figures supplied by ChipsAway.
Pirtek Netherlands Maritime commercial
A maritime film demonstrating the cost of hydraulic failure in an environment where downtime matters. The film moves from routine vessel operation into a sudden hose failure, positioning Pirtek’s technicians as the people who get critical equipment moving again.
– Result: 89% cost reduction compared to traditional production
‘Make space for living again’ Spec
Homes don’t become cluttered all at once. Life just keeps arriving until eventually there is nowhere left to put it. We exaggerated that familiar residential problem into a house physically overwhelmed by everything its owner has accumulated. HIPPO removes the waste and gives the home back.
-Purely speculative
‘Powering what matters’ Spec
We rarely notice the grid when it’s working. So instead of making electricity the hero, the film focuses on the ordinary human moments it quietly makes possible and the unseen infrastructure working behind them. A film about what electricity enables rather than electricity itself.
– Result: Purely speculative
‘Trouble maker’ Spec
Homes rarely become chaotic because of one enormous disaster. It’s the dog. The children. The paint. The spill. Then the next thing. Set to At Last, the film turns that accumulating domestic chaos into a comic escalation before Fantastic Services restores order. Brand colours are woven into the destruction so the brand begins appearing before the final reveal.
Result: Fantastic Services’ CMO responded to the speculative work and invited discussion around future project proposals
‘Warm Regards’ Spec
Nobody notices their boiler until it ruins their morning. So most of those types of ads end up talking about efficiency ratings and finance deals, which is stuff I’d scroll past even while dripping and freezing. So we tried the opposite.Make the old tech charming first, then flip it. That’s something Vaillant Group do really well, is always pushing to be innovative whilst still offering more traditional models (not 1900s models though!) for consumers.
– Result: Purely speculative